Who We Are
Our Philosophy
The Purple Agency is a strategic communications, management, and marketing agency founded in 2008 by Phylicia Fant.
Dedicated to promoting Black culture in entertainment, music, sports, fashion, and the arts, The Purple Agency offers industry-wide expertise in strategic partnership development, public relations, lifestyle marketing, and principled, intentional, and ethical advocacy for its clients.
Our Services
At The Purple Agency, we offer a range of PR, Strategic Management, Marketing and Event services designed to help our clients build their brand, engage with their audience, and achieve their business objectives. From media relations to content creation, we've got you covered.
Our Expertise
Our team of PR experts brings decades of combined experience to the table, spanning a wide range of industries and sectors including music direction. We have a deep understanding of the media landscape and know how to create compelling stories that get noticed.
Management
Entertainment management is the dynamic field where creativity meets strategy. Professionals in this industry orchestrate, plan, and execute events and productions, ensuring seamless and unforgettable experiences for audiences. From concerts and festivals to film premieres and live performances, entertainment managers navigate the complexities of logistics, talent coordination, and audience engagement. It's a world where passion for entertainment converges with meticulous planning, creating moments that captivate and resonate with diverse audiences.
Lifestyle
Lifestyle strategic marketing for film and entertainment is the seamless fusion of storytelling and audience connection. We specialize in crafting dynamic campaigns that integrate seamlessly into the lifestyles of diverse audiences. From blockbuster films to captivating entertainment experiences, our approach combines creative flair with strategic precision. Elevate your brand in the world of cinema and entertainment with our tailored strategies, ensuring your narrative resonates with the lifestyles of your target audience, creating unforgettable connections on and off the screen.
Brand Partnerships
The Purple Agency stands as a beacon of excellence in the realms of strategic communications, management, and marketing. With a wealth of industry-wide expertise, we specialize in the nuanced art of strategic partnership development, leveraging powerful collaborations that elevate brands to new heights. Our proficiency extends to the intricacies of public relations, where we skillfully craft narratives that resonate with target audiences. In the realm of lifestyle marketing, we bring creativity and precision to seamlessly integrate brands into the fabric of modern living. What sets us apart is our unwavering commitment to principled, intentional, and ethical advocacy. We champion the values and missions of our clients with authenticity and dedication, ensuring that every communication and marketing effort reflects the true essence of their brand. At The Purple Agency, we don't just communicate; we craft compelling stories that make lasting impressions.